What I got wrong #4

I once tried to run brand, content, social, email, paid media, and PR. Simultaneously. With a team of three.

For six months I told myself it was working. We were doing everything but in reality... we were doing everything badly.

No channel had enough attention to perform. No campaign ran long enough to compound and we were spread so thin that the work had no depth behind it.

The turning point came with the decision to cut to three channels and make a conscious decision to be proactive instead of fire-fighting and being reactive. Within a quarter, these 3 channels were outperforming everything we had been doing combined.

More is not more in marketing. More is less done well.

If your team is doing seven things and none of them are working, the answer is not an eighth. It is picking the best ones and going deep.