Do you know your brand well enough to be able to respond instinctively under pressure?

Hire for the team you have, not the CV you wish you had.

Brand building means understanding why people buy from you.

More is not more in marketing. More is less done well.

Elon Musk paid $44 billion for Twitter. Then he killed the brand overnight.

The Marketing Week Career and Salary Survey — 3,500+ respondents — found that 52% of marketers say their business has a skills gap in marketing strategy. Half!!

You don't quietly retire a 100-year-old logo.
You either know exactly what you're doing and have your armour ready. Or you have an awful lot of faith.

Positioning advice

When your underdog strategy works so well people start seeing you as the establishment, that strategy breaks.

Brand strategy - what I got wrong.

Know what you stand for and don’t apologise for it.

Be bold. Be brave. Be you.

It all begins here